About me

Production designer with high-volume print and digital asset production experience in advertising campaigns across international and national markets. Extensive experience in marketing, branding, presentations, and publishing. In-depth print production experience building mechanicals for ad campaigns, including ads for newspapers, magazines, OOH, billboards, subway 2-sheets, bus wraps, bus stops, etc. Other print media projects include building rebranding templates, direct mail campaigns, large-run full-color book production, and general marketing. Digital production experience includes building brand guidelines and building a variety of digital templates, as well as producing weekly multi-targeted emails for an international corporation, web page updates, building static and animated banners for a variety of social media. Skilled in building out brand guidelines and implementing them effectively across diverse projects. Publishing experience includes setting up projects, creating master pages and style sheets, flowing documents, managing edits, prepping for printers, and managing printer revisions across a wide array of published material, from school textbooks to marketing brochures to cookbooks. Proficient in Adobe InDesign, Photoshop, Figma, XD, and Illustrator, with a keen eye for design and typography. I’ve passed LinkedIn’s InDesign and Photoshop Skill Assessment Tests. (what? you try it!).

Wanna talk or text? 917.517.7259

Wanna email? elfranko@mac.com